Enumerated Lists Specification

Ad Position

Value	Description
0	Unknown
1	Above the Fold
2	Deprecated May or may not be initially visible depending on screen size/resolution.
3	Below the Fold
4	Header
5	Footer
6	Sidebar
7	Full Screen

API Frameworks

Value	Description
1	VPAID 1.0
2	VPAID 2.0
3	MRAID-1
4	ORMMA
5	MRAID-2

Banner Ad Types

Value	Description
1	XHTML Text Ad (usually mobile)
2	XHTML Banner Ad (usually mobile)
3	JavaScript Ad; must be valid XHTML (script tags)
4	iframe

Connection Type

Value	Description
0	Unknown
1	Ethernet
2	Wi‑Fi
3	Cellular Network – Unknown Generation
4	Cellular Network – 2G
5	Cellular Network – 3G
6	Cellular Network – 4G

Content Categories

warning

List is truncated; see full IAB taxonomy as needed.

Value	Description
IAB1	Arts & Entertainment
IAB1-1	Books & Literature
IAB1-2	Celebrity Fan/Gossip
IAB1-3	Fine Art
IAB1-4	Humor
IAB1-5	Movies
IAB1-6	Music
IAB1-7	Television
IAB2	Automotive
IAB2-1	Auto Parts
IAB2-2	Auto Repair
IAB2-3	Buying/Selling Cars
IAB2-4	Car Culture
...	...

Content Delivery Methods

Value	Description
1	Streaming
2	Progressive

Creative Attributes

Value	Description
1	Audio Ad (Auto-Play)
2	Audio Ad (User Initiated)
3	Expandable (Automatic)
4	Expandable (User Initiated—Click)
5	Expandable (User Initiated—Rollover)
6	In-Banner Video Ad (Auto-Play)
7	In-Banner Video Ad (User Initiated)
8	Pop (Over, Under, or Upon Exit)
9	Provocative or Suggestive Imagery
10	Shaky/Flashing/Flickering/Extreme Animation/Smileys
11	Surveys
12	Text Only
13	User Interactive (e.g., Embedded Games)
14	Windows Dialog or Alert Style
15	Has Audio On/Off Button
16	Ad Can Be Skipped (e.g., Skip Button on Pre-Roll Video)

Device Type

Value	Description
1	Mobile/Tablet
2	Personal Computer
3	Connected TV
4	Phone
5	Tablet
6	Connected Device
7	Set Top Box

Expandable Direction

Value	Description
1	Left
2	Right
3	Up
4	Down
5	Full Screen

Location Type

Value	Description
1	GPS/Location Services
2	IP Address
3	User Provided (e.g., registration)

No-Bid Reason Codes

Value	Description
0	Unknown Error
1	Technical Error
2	Invalid Request
3	Known Web Spider
4	Suspected Non-Human Traffic
5	Cloud/Data Center/Proxy IP
6	Unsupported Device
7	Blocked Publisher or Site
8	Unmatched User

Loss Reason Codes

Value	Description
0	Bid Won
1	Internal Error
2	Impression Opportunity Expired
3	Invalid Bid Response
4	Invalid Deal ID
5	Invalid Auction ID
6	Invalid (malformed) Advertiser Domain
7	Missing Markup
8	Missing Creative ID
9	Missing Bid Price
10	Missing Minimum Creative Approval Data
100	Bid was Below Auction Floor
101	Bid was Below Deal Floor
102	Lost to Higher Bid
103	Lost to a Bid for a PMP Deal
104	Buyer Seat Blocked
200	Creative Filtered—General; reason unknown.
201	Creative Filtered—Pending processing by Exchange (e.g., approval, transcoding)
202	Creative Filtered—Disapproved by Exchange
203	Creative Filtered—Size Not Allowed
204	Creative Filtered—Incorrect Creative Format
205	Creative Filtered—Advertiser Exclusions
206	Creative Filtered—App Bundle Exclusions
207	Creative Filtered—Not Secure
208	Creative Filtered—Language Exclusions
209	Creative Filtered—Category Exclusions
210	Creative Filtered—Creative Attribute Exclusions
211	Creative Filtered—Ad Type Exclusions
212	Creative Filtered—Animation Too Long
213	Creative Filtered—Not Allowed in PMP Deal

VAST Companion Types

Value	Description
1	Static Resource
2	HTML Resource
3	iframe Resource

Video Bid Response Protocols

Value	Description
1	VAST 1.0
2	VAST 2.0
3	VAST 3.0
4	VAST 1.0 Wrapper
5	VAST 2.0 Wrapper
6	VAST 3.0 Wrapper

Video Linearity

Value	Description
1	Linear / In-Stream
2	Non-Linear / Overlay

Video Playback Methods

Value	Description
1	Auto-Play Sound On
2	Auto-Play Sound Off
3	Click-to-Play
4	Mouse-Over

Video Quality

Value	Description
0	Unknown
1	Professionally Produced
2	Prosumer
3	User Generated (UGC)

Video Start Delay

Value	Description
>0	Mid-Roll (value indicates start delay in seconds)
0	Pre-Roll
-1	Generic Mid-Roll
-2	Generic Post-Roll