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Macroses

note

BidMachine Exchange currently works with OpenRTB 2.3.

MacroDescription
${AUCTION_ID}ID of the bid request (from BidRequest.id).
${AUCTION_BID_ID}ID of the bid (from BidResponse.id).
${AUCTION_IMP_ID}ID of the impression won (from imp.id).
${AUCTION_SEAT_ID}ID of the bidder seat.
${AUCTION_AD_ID}ID of the ad markup to serve (from bid.adid).
${AUCTION_PRICE}Settlement price (same currency and units as the bid).
${AUCTION_CURRENCY}Currency of the bid; for confirmation purposes.
${AUCTION_MBR}Market Bid Ratio (clearance price ÷ bid price).
${AUCTION_LOSS}Loss reason code (see Loss Reason Codes).
${AUCTION_MINIMUM_BID_TO_WIN}, ${AUCTION_MIN_TO_WIN}Minimum bid required to win the auction (supported only in seatbid.bid.lurl).