App Privacy Details on the App Store
Privacy Manifest
Overview
Privacy Manifest files are now essential for mobile apps under Apple's privacy framework. BidMachine SDK supports and provides a compliant Privacy Manifest starting from iOS SDK version 2.5.0, ensuring transparency in data practices and alignment with App Store requirements.
Why Privacy Manifests Matter
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Apple Policy Compliance
Apple's Privacy Manifest requirements became mandatory on May 1, 2024. Any app integrating third-party SDKs without declaring data usage in a manifest risks App Store rejection. -
User Transparency
Manifest files clearly communicate to users how data is collected and used, fostering trust and meeting Apple's privacy nutrition label standards. -
Streamlined Submission
With a manifest in place, developers can quickly address privacy questions in App Store Connect, reducing review delays. -
Privacy Nutrition Labels
Manifests feed into Apple's privacy nutrition labels, offering concise overviews of an app's data practices to end users.
Privacy Practices
Since December 8, 2020, all apps submitted to the App Store must declare their privacy practices. Below is the breakdown of data collection by BidMachine SDK.
| Data Type | Collection | Remarks |
|---|---|---|
| Name | No | — |
| Email Address | No | — |
| Phone Number | No | — |
| Physical Address | No | — |
| Other Contact Info | No | — |
| Health | No | — |
| Fitness | No | — |
| Payment Info | No | — |
| Credit Info | No | — |
| Other Financial Info | No | — |
| Precise Location | No | — |
| Coarse Location | Optional | Collected only if location tracking is enabled |
| Sensitive Info | No | — |
| Contacts | No | — |
| Emails / Text Messages | No | — |
| Photos / Videos | No | — |
| Audio Data | No | — |
| Gameplay Content | No | — |
| Customer Support | No | — |
| Other User Content | No | — |
| Browsing History | No | — |
| Search History | No | — |
| User ID | Yes | Used for advertising targeting |
| Device ID | Yes | Used for advertising targeting |
| Purchase History | No | — |
| Product Interaction | No | — |
| Advertising Data | Yes | Used for advertising targeting |
| Other Usage Data | No | — |
| Crash Data | Yes | Collected for stability monitoring |
| Performance Data | Yes | Collected to optimize SDK performance |
| Other Diagnostic Data | No | — |
| Other Data Types | Yes | Technical device info, network info, carrier user ID, etc. |